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Vancouver's Downtown Ambassador Program
Vancouver’s Downtown Ambassador Program was put into place in an effort to create a friendly, welcoming atmosphere for people visiting Vancouver’s downtown area, as well as to prevent crime.〔Downtown Ambassadors. (n.d.). Downtown Vancouver Business Improvement Association. https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=DVBIA&WebCode=DowntownAmbassadors〕 The ideas of the Ambassador Program parallel thoughts from the Broken Windows Theory, also used for crime prevention in New York City.
==Background==
In 1993 the program was developed by the Downtown Vancouver Business Improvement Association (DVBIA), and consisted of four ambassadors, hired as entertainment (music and comedy) for pedestrians. Later in the year 40 volunteer ambassadors were brought in to provide help to any downtown mall visitors. The successes of the program led to changes for the ambassadors. In 2000, the roles of the ambassadors changed from being mainly information providers, to include first aid responsibilities and crime prevention. The ambassadors also increased their presence from tourist-season work, to a year-round service.〔History. (n.d.). Downtown Vancouver Business Improvement Association. https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=DVBIA&WebCode=History〕
In 2006, Vancouver’s mayor, Sam Sullivan, introduced “Project Civil City.” The project was aimed at solving public disorder problems in order to prepare the city for the publicity of the 2010 Winter Olympics. One part of the project was to expand the existing Downtown Ambassador Program in order to ensure a public sense of security and to lower crime rates.〔Project Civil City. (November, 2006). City of Vancouver. http://www.samsullivan.ca/pdf/project-civil-city.pdf〕 With the added financial support of the City of Vancouver, in April, 2007, Genesis Security, a British Columbia based security company, was contracted to staff the revised program.〔Downtown Ambassador Program. (n.d.). Genesis Security. http://genesissecurity.com/services/security-services/downtown-ambassador-program/〕 In 2012 the program consisted of 18 full-time paid ambassadors.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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